Publications


2017

Journal

2017


The Trojan Horse of Affluence and Halal in the Arabian Gulf

  • Noha El-Bassiouny : The Trojan Horse of Affluence and Halal in the Arabian Gulf , Journal of Islamic Marketing, 2017.

Journal

2017


Evidence-Based Design and Transformative Service Research Application for Achieving Sustainable Healthcare Services: A Developing Country Perspective

  • Sara Hamed, Noha El-Bassiouny, Anabel Ternes : Evidence-Based Design and Transformative Service Research Application for Achieving Sustainable Healthcare Services: A Developing Country Perspective , Journal of Cleaner Production, 2017.

Journal

2017


An Egyptian perspective on the many faces of sustainable consumption, anti-consumption and emotional brand attachment

  • Yosra Shaban, Noha El-Bassiouny : An Egyptian perspective on the many faces of sustainable consumption, anti-consumption and emotional brand attachment , African Journal of Business and Economic Research, 2017.

Journal

2017


An Islamic Macromarketing Perspective on Sustainability

  • Noha El-Bassiouny, Jonathan Wilson, Suzan Esmat : An Islamic Macromarketing Perspective on Sustainability , Journal of Islamic Marketing, 2017.

Book Chapter

2017


Materialistic Tendencies and Adolescent Healthy Food Consumption: Setting the Research Agenda

  • Nesma Ammar, Noha El-Bassiouny, Ronia Hawash : Materialistic Tendencies and Adolescent Healthy Food Consumption: Setting the Research Agenda , In Marinov, M. (ed.). Research Handbook of Marketing in Emerging Economies, Edward Elgar, 2017.

Journal

2017


The Hijabi Self: Authenticity and Transformation in the Hijab Fashion Phenomenon

  • Noha El-Bassiouny : The Hijabi Self: Authenticity and Transformation in the Hijab Fashion Phenomenon , Faculty of Management Technology Working Paper Series, 2017.

Book Chapter

2017


Images of Halal: A Traveler’s Perspective on the Halal Market in Germany and Singapore

  • Noha El-Bassiouny : Images of Halal: A Traveler’s Perspective on the Halal Market in Germany and Singapore , El-Gohary, H., Edwards, D., and Eid, R. (2016) Global Perspectives on Religious Tourism and Pilgrimage, IGI Global (forthcoming), 2017.


2016

Journal

2016


Where is Islamic Marketing Heading? A Commentary on Jafari and Sandikci’s (2015) ‘Islamic Consumers’, Markets, and Marketing

  • Noha El-Bassiouny : Where is Islamic Marketing Heading? A Commentary on Jafari and Sandikci’s (2015) ‘Islamic Consumers’, Markets, and Marketing , Journal of Business Research, 2016.

Journal

2016


Evidence-Based Design and Transformative Service Research for the Healthcare in Hospitals: Setting the Research Agenda

  • Sara Hamed, Noha El-Bassiouny, Anabel Ternes : Evidence-Based Design and Transformative Service Research for the Healthcare in Hospitals: Setting the Research Agenda , International Journal of Pharmaceutical and Healthcare Marketing, 2016.

Technical Report

2016


When Sharing is Caring: Islam and Collaborative Consumption

  • Noha El-Bassiouny : When Sharing is Caring: Islam and Collaborative Consumption , Salaam Gateway, Thomson Reuters, 2016.
http://www.salaamgateway.com/en/digital/story/when_sharing_is_caring_islam_and_collaborative_consumption-salaam31072016071832/

Technical Report

2016


What Makes the Ethical Consumer?

  • Noha El-Bassiouny : What Makes the Ethical Consumer? , Salaam Gateway, Thomson Reuters, 2016.
http://www.salaamgateway.com/en/digital/story/what_makes_the_ethical_consumer-salaam31072016075647/

Technical Report

2016


New Perspectives on Sustainability: Embracing Divine Attributes

  • Noha El-Bassiouny, Jonathan Wilson, Suzan Esmat : New Perspectives on Sustainability: Embracing Divine Attributes , Salaam Gateway, Thomson Reuters, 2016.
http://www.salaamgateway.com/en/digital/story/new_perspectives_on_sustainability_embracing_islamic_divine_attributes-salaam18092016075421/


2015

Journal

2015


Effects of Religiosity on Consumer Attitudes toward Islamic Banking in Egypt

  • Mariam Abou-Youssef, Wael Kortam, Ehab Abou-Aish, Noha El-Bassiouny : Effects of Religiosity on Consumer Attitudes toward Islamic Banking in Egypt , International Journal of Bank Marketing, 2015.

Journal

2015


CSR and Religiosity in a Developing Country Context: A Comparative Case Study Approach

  • Noha El-Bassiouny, Iman Seoudi, Mentallah Darrag, Nada Zahran : CSR and Religiosity in a Developing Country Context: A Comparative Case Study Approach , African Journal of Business and Economic Research, 2015.

Book Chapter

2015


A Rhetoric on Diversity and Marketing Theory: How Does Islam Fit?

  • Noha El-Bassiouny : A Rhetoric on Diversity and Marketing Theory: How Does Islam Fit? , El-Gohary, H. and Eid, R. (ed) Emerging Research on Islamic Marketing and Tourism in the Global Economy pp. 107-115 (IGI Global) , 2015.


2014

Journal

2014


The One-Billion-Plus Marginalization: Toward a Scholarly Understanding of Islamic Consumers

  • Noha El-Bassiouny : The One-Billion-Plus Marginalization: Toward a Scholarly Understanding of Islamic Consumers , Journal of Business Research, 2014.

Journal

2014


Antecedents and Consequences of Consumers’ Attitudinal Dispositions toward Cause-Related Marketing in Egypt

  • Hadeer Hammad, Noha El-Bassiouny, Pallab Paul, Kausiki Mukhopadhyay : Antecedents and Consequences of Consumers’ Attitudinal Dispositions toward Cause-Related Marketing in Egypt , Journal of Islamic Marketing, 2014.


2013

Journal

2013


An Introspect into the Islamic Roots of CSR in the Middle East: The Case of Savola Group

  • Mentallah Darrag, Noha El-Bassiouny : An Introspect into the Islamic Roots of CSR in the Middle East: The Case of Savola Group , Social Responsibility Journal, 2013.

Journal

2013


Communicating Social and Religious Values for Responsible Living in the Aftermath of a Revolution: Content Analysis of Artistic Visuals on the Streets of Cairo

  • Sara Hamed, Noha El-Bassiouny : Communicating Social and Religious Values for Responsible Living in the Aftermath of a Revolution: Content Analysis of Artistic Visuals on the Streets of Cairo , Journal of Islamic Marketing, 2013.


2012

Journal

2012


Materialism in Young Consumers: An Investigation of Family Communication Patterns and Parental Mediation Practices in Egypt

  • Hagar Adib, Noha El-Bassiouny : Materialism in Young Consumers: An Investigation of Family Communication Patterns and Parental Mediation Practices in Egypt , Journal of Islamic Marketing, 2012.

Journal

2012


The Impact of Corporate Social Responsibility Initiatives on Consumers’ Behavioral Intentions in the Egyptian Market

  • Salma Kolkailah, Ehab Abou-Aish, Noha El-Bassiouny : The Impact of Corporate Social Responsibility Initiatives on Consumers’ Behavioral Intentions in the Egyptian Market , International Journal of Consumer Studies, 2012.

Journal

2012


An Exploratory Investigation of the Marketing Practices Conducted by Islamic Banks in Egypt

  • Mariam Abou-Youssef, Wael Kortam, Ehab Abou-Aish, Noha El-Bassiouny : An Exploratory Investigation of the Marketing Practices Conducted by Islamic Banks in Egypt , African Journal of Business and Economic Research, 2012.


2011

Journal

2011


Cilantro Café Goes Global: Reflections on Internationalization in Egypt 2.0

  • Mentallah Darrag, Noha El-Bassiouny : Cilantro Café Goes Global: Reflections on Internationalization in Egypt 2.0 , Emerald Emerging Markets Case Studies Journal, 2011.

Journal

2011


Measuring Islamic-Driven Buyer Behavioral Implications: A Proposed Market-Minded Religiosity Scale

  • Mariam Abou-Youssef, Wael Kortam, Ehab Abou-Aish, Noha El-Bassiouny : Measuring Islamic-Driven Buyer Behavioral Implications: A Proposed Market-Minded Religiosity Scale , Journal of American Science, 2011.

Journal

2011


An Empirical Assessment of Character/Ethics Education at the Tweens Segment: The Case of Egypt

  • Noha El-Bassiouny, Ahmed Taher, Ehab Abou-Aish : An Empirical Assessment of Character/Ethics Education at the Tweens Segment: The Case of Egypt , Young Consumers, 2011.


2010

Journal

2010


Egyptian Business Students' Perceptions of Ethics: The Effectiveness of a Formal Course in Business Ethics

  • Noha El-Bassiouny, Iman Seoudi : Egyptian Business Students' Perceptions of Ethics: The Effectiveness of a Formal Course in Business Ethics , Journal of Business Leadership, 2010.


2009

Journal

2009


The Importance of Character Education for Tweens as Consumers: A Conceptual Model with Prospects for Future Research

  • Noha El-Bassiouny, Ahmed Taher, Ehab Abou-Aish : The Importance of Character Education for Tweens as Consumers: A Conceptual Model with Prospects for Future Research , Journal of Research in Character Education, 2009.


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