Publications


2019

Journal

2019


Status and Sustainability: Can Conspicuous Motives Foster Sustainable Consumption in Newly Industrialized Countries?

  • Hadeer Hammad, Viola Muster, Noha El-Bassiouny, Martina Schaefer : Status and Sustainability: Can Conspicuous Motives Foster Sustainable Consumption in Newly Industrialized Countries? , Journal of Fashion Marketing and Management , 2019.

Book Chapter

2019


Online C2C Interactions with Sports Brands: Insights from the #Mo Salah Brand

  • Noha El-Bassiouny, Sara Hamed, Hadeer Hammad, Hagar Adib, Nesma Ammar : Online C2C Interactions with Sports Brands: Insights from the #Mo Salah Brand , In Ratten, V. (ed.) Sport Entrepreneurship and Public Policy - Building a New Approach to Policy-making for Sport (publisher Springer), 2019.

Journal

2019


Review of [Wilson, J. (2018). Halal Branding, Claritas publishers]

  • Noha El-Bassiouny : Review of [Wilson, J. (2018). Halal Branding, Claritas publishers] , Journal of Customer Behavior, 2019.

Book Chapter

2019


Corporate Social Responsibility (CSR), the Sustainable Development Goals, and Egypt 2030 Vision

  • Noha El-Bassiouny, Dina El-Bassiouny, Salma Kolkailah, Nada Zahran, Sara Moharram : Corporate Social Responsibility (CSR), the Sustainable Development Goals, and Egypt 2030 Vision , In Idowu, S. and Idowu, M. (Eds.) Current Global Practices of Corporate Social Responsibility (CSR). Springer , 2019.

Book Chapter

2019


Marketing and the Sustainable Development Goals (SDGs): A Review and Research Agenda

  • Yasmin Anwar, Noha El-Bassiouny : Marketing and the Sustainable Development Goals (SDGs): A Review and Research Agenda , In Idowu, S. and Schmidpeter, R. (Eds.) The Future of the UN Sustainable Goals: Business Perspectives for Global Development in 2030. Springer, 2019.


2018

Journal

2018


An Exploratory Study of Ethics, CSR, and Sustainability in the Management Education of Top Universities in the Arab Region

  • El-Bassiouny, N.; K. A. Mohamed, E.; Basuony, M.; and Kolkailah, S. : An Exploratory Study of Ethics, CSR, and Sustainability in the Management Education of Top Universities in the Arab Region , Journal of Business Ethics Education, 2018.

Journal

2018


Hospital Servicescape Design for In-Patient Wellbeing

  • Hamed, S.; El-Bassiouny, N.; and Ternès, A. : Hospital Servicescape Design for In-Patient Wellbeing , Services Marketing Quarterly, 2018.

Book Chapter

2018


Islamic tourism: Role of culture and religiosity

  • Jamal, A. and El-Bassiouny, N. : Islamic tourism: Role of culture and religiosity , In Jamal, A., Griffin, K., and Raj, R. (Eds.), Islamic Tourism: Management of Travel Destinations, CAB International, Oxfordshire, UK, 2018.

Journal

2018


Diversity, Corporate Governance and CSR Reporting: A Comparative Analysis between Top-listed Firms in Egypt, Germany and the US

  • El-Bassiouny, D.; and El-Bassiouny, N. : Diversity, Corporate Governance and CSR Reporting: A Comparative Analysis between Top-listed Firms in Egypt, Germany and the US , Management of Environmental Quality (MEQ): An International Journal, 2018.

Journal

2018


Back to the Future: Historical Nostalgia and the Potentials for Islamic Marketing Research

  • El-Bassiouny, N.; and Zahran, N. : Back to the Future: Historical Nostalgia and the Potentials for Islamic Marketing Research , Journal of Islamic Marketing, 2018.

Journal

2018


Consumers’ Salient Beliefs about Green Solar Innovations: An Elicitation Study of Egyptian Consumers

  • Adib, H.; El-Bassiouny, N.; Roosen, J. : Consumers’ Salient Beliefs about Green Solar Innovations: An Elicitation Study of Egyptian Consumers , Social Business: An Interdisciplinary Journal, 2018.

Journal

2018


Corporate Social Responsibility (CSR) Communication Patterns in an Emerging Market: An Exploratory Study

  • El-Bassiouny, N.; Darrag, M.; and Zahran, N. : Corporate Social Responsibility (CSR) Communication Patterns in an Emerging Market: An Exploratory Study , Journal of Organizational Change Management, 2018.

Journal

2018


What Potentials Does Islamic Micro-Credit Have? An Empirical Investigation in the Egyptian Context

  • El-Ebrashi, R.; Salem, R.; El-Kayaly, D.; El-Bassiouny, N. : What Potentials Does Islamic Micro-Credit Have? An Empirical Investigation in the Egyptian Context , Journal of Islamic Marketing, 2018.

Journal

2018


The Hijabi Self: Authenticity and Transformation in the Hijab Fashion Phenomenon

  • El-Bassiouny, N. : The Hijabi Self: Authenticity and Transformation in the Hijab Fashion Phenomenon , Journal of Islamic Marketing, 2018.

Journal

2018


I Shop Therefore I Am”: Social and Psychological Transformations in Conspicuous Consumption

  • Hammad, H.; and El-Bassiouny, N. : I Shop Therefore I Am”: Social and Psychological Transformations in Conspicuous Consumption , Luxury Research Journal, 2018.


2017

Journal

2017


The Trojan Horse of Affluence and Halal in the Arabian Gulf

  • Noha El-Bassiouny : The Trojan Horse of Affluence and Halal in the Arabian Gulf , Journal of Islamic Marketing, 2017.

Journal

2017


Evidence-Based Design and Transformative Service Research Application for Achieving Sustainable Healthcare Services: A Developing Country Perspective

  • Sara Hamed, Noha El-Bassiouny, Anabel Ternes : Evidence-Based Design and Transformative Service Research Application for Achieving Sustainable Healthcare Services: A Developing Country Perspective , Journal of Cleaner Production, 2017.

Journal

2017


An Egyptian perspective on the many faces of sustainable consumption, anti-consumption and emotional brand attachment

  • Yosra Shaban, Noha El-Bassiouny : An Egyptian perspective on the many faces of sustainable consumption, anti-consumption and emotional brand attachment , African Journal of Business and Economic Research, 2017.

Journal

2017


An Islamic Macromarketing Perspective on Sustainability

  • Noha El-Bassiouny, Jonathan Wilson, Suzan Esmat : An Islamic Macromarketing Perspective on Sustainability , Journal of Islamic Marketing, 2017.

Book Chapter

2017


Materialistic Tendencies and Adolescent Healthy Food Consumption: Setting the Research Agenda

  • Nesma Ammar, Noha El-Bassiouny, Ronia Hawash : Materialistic Tendencies and Adolescent Healthy Food Consumption: Setting the Research Agenda , In Marinov, M. (ed.). Research Handbook of Marketing in Emerging Economies, Edward Elgar, 2017.

Journal

2017


The Hijabi Self: Authenticity and Transformation in the Hijab Fashion Phenomenon

  • Noha El-Bassiouny : The Hijabi Self: Authenticity and Transformation in the Hijab Fashion Phenomenon , Faculty of Management Technology Working Paper Series, 2017.

Book Chapter

2017


Images of Halal: A Traveler’s Perspective on the Halal Market in Germany and Singapore

  • Noha El-Bassiouny : Images of Halal: A Traveler’s Perspective on the Halal Market in Germany and Singapore , El-Gohary, H., Edwards, D., and Eid, R. (2016) Global Perspectives on Religious Tourism and Pilgrimage, IGI Global (forthcoming), 2017.

Journal

2017


Pedagogical Reflections on Islamic Marketing Education in Business Schools: A Sample Outline

  • El-Bassiouny, N. : Pedagogical Reflections on Islamic Marketing Education in Business Schools: A Sample Outline , International Journal of Islamic Marketing and Branding , 2017.


2016

Journal

2016


Where is Islamic Marketing Heading? A Commentary on Jafari and Sandikci’s (2015) ‘Islamic Consumers’, Markets, and Marketing

  • Noha El-Bassiouny : Where is Islamic Marketing Heading? A Commentary on Jafari and Sandikci’s (2015) ‘Islamic Consumers’, Markets, and Marketing , Journal of Business Research, 2016.

Journal

2016


Evidence-Based Design and Transformative Service Research for the Healthcare in Hospitals: Setting the Research Agenda

  • Sara Hamed, Noha El-Bassiouny, Anabel Ternes : Evidence-Based Design and Transformative Service Research for the Healthcare in Hospitals: Setting the Research Agenda , International Journal of Pharmaceutical and Healthcare Marketing, 2016.

Technical Report

2016


When Sharing is Caring: Islam and Collaborative Consumption

  • Noha El-Bassiouny : When Sharing is Caring: Islam and Collaborative Consumption , Salaam Gateway, Thomson Reuters, 2016.
http://www.salaamgateway.com/en/digital/story/when_sharing_is_caring_islam_and_collaborative_consumption-salaam31072016071832/

Technical Report

2016


What Makes the Ethical Consumer?

  • Noha El-Bassiouny : What Makes the Ethical Consumer? , Salaam Gateway, Thomson Reuters, 2016.
http://www.salaamgateway.com/en/digital/story/what_makes_the_ethical_consumer-salaam31072016075647/

Technical Report

2016


New Perspectives on Sustainability: Embracing Divine Attributes

  • Noha El-Bassiouny, Jonathan Wilson, Suzan Esmat : New Perspectives on Sustainability: Embracing Divine Attributes , Salaam Gateway, Thomson Reuters, 2016.
http://www.salaamgateway.com/en/digital/story/new_perspectives_on_sustainability_embracing_islamic_divine_attributes-salaam18092016075421/


2015

Journal

2015


Effects of Religiosity on Consumer Attitudes toward Islamic Banking in Egypt

  • Mariam Abou-Youssef, Wael Kortam, Ehab Abou-Aish, Noha El-Bassiouny : Effects of Religiosity on Consumer Attitudes toward Islamic Banking in Egypt , International Journal of Bank Marketing, 2015.

Journal

2015


CSR and Religiosity in a Developing Country Context: A Comparative Case Study Approach

  • Noha El-Bassiouny, Iman Seoudi, Mentallah Darrag, Nada Zahran : CSR and Religiosity in a Developing Country Context: A Comparative Case Study Approach , African Journal of Business and Economic Research, 2015.

Book Chapter

2015


A Rhetoric on Diversity and Marketing Theory: How Does Islam Fit?

  • Noha El-Bassiouny : A Rhetoric on Diversity and Marketing Theory: How Does Islam Fit? , El-Gohary, H. and Eid, R. (ed) Emerging Research on Islamic Marketing and Tourism in the Global Economy pp. 107-115 (IGI Global) , 2015.


2014

Journal

2014


The One-Billion-Plus Marginalization: Toward a Scholarly Understanding of Islamic Consumers

  • Noha El-Bassiouny : The One-Billion-Plus Marginalization: Toward a Scholarly Understanding of Islamic Consumers , Journal of Business Research, 2014.

Journal

2014


Antecedents and Consequences of Consumers’ Attitudinal Dispositions toward Cause-Related Marketing in Egypt

  • Hadeer Hammad, Noha El-Bassiouny, Pallab Paul, Kausiki Mukhopadhyay : Antecedents and Consequences of Consumers’ Attitudinal Dispositions toward Cause-Related Marketing in Egypt , Journal of Islamic Marketing, 2014.


2013

Journal

2013


An Introspect into the Islamic Roots of CSR in the Middle East: The Case of Savola Group

  • Mentallah Darrag, Noha El-Bassiouny : An Introspect into the Islamic Roots of CSR in the Middle East: The Case of Savola Group , Social Responsibility Journal, 2013.

Journal

2013


Communicating Social and Religious Values for Responsible Living in the Aftermath of a Revolution: Content Analysis of Artistic Visuals on the Streets of Cairo

  • Sara Hamed, Noha El-Bassiouny : Communicating Social and Religious Values for Responsible Living in the Aftermath of a Revolution: Content Analysis of Artistic Visuals on the Streets of Cairo , Journal of Islamic Marketing, 2013.


2012

Journal

2012


Materialism in Young Consumers: An Investigation of Family Communication Patterns and Parental Mediation Practices in Egypt

  • Hagar Adib, Noha El-Bassiouny : Materialism in Young Consumers: An Investigation of Family Communication Patterns and Parental Mediation Practices in Egypt , Journal of Islamic Marketing, 2012.

Journal

2012


The Impact of Corporate Social Responsibility Initiatives on Consumers’ Behavioral Intentions in the Egyptian Market

  • Salma Kolkailah, Ehab Abou-Aish, Noha El-Bassiouny : The Impact of Corporate Social Responsibility Initiatives on Consumers’ Behavioral Intentions in the Egyptian Market , International Journal of Consumer Studies, 2012.

Journal

2012


An Exploratory Investigation of the Marketing Practices Conducted by Islamic Banks in Egypt

  • Mariam Abou-Youssef, Wael Kortam, Ehab Abou-Aish, Noha El-Bassiouny : An Exploratory Investigation of the Marketing Practices Conducted by Islamic Banks in Egypt , African Journal of Business and Economic Research, 2012.


2011

Journal

2011


Cilantro Café Goes Global: Reflections on Internationalization in Egypt 2.0

  • Mentallah Darrag, Noha El-Bassiouny : Cilantro Café Goes Global: Reflections on Internationalization in Egypt 2.0 , Emerald Emerging Markets Case Studies Journal, 2011.

Journal

2011


Measuring Islamic-Driven Buyer Behavioral Implications: A Proposed Market-Minded Religiosity Scale

  • Mariam Abou-Youssef, Wael Kortam, Ehab Abou-Aish, Noha El-Bassiouny : Measuring Islamic-Driven Buyer Behavioral Implications: A Proposed Market-Minded Religiosity Scale , Journal of American Science, 2011.

Journal

2011


An Empirical Assessment of Character/Ethics Education at the Tweens Segment: The Case of Egypt

  • Noha El-Bassiouny, Ahmed Taher, Ehab Abou-Aish : An Empirical Assessment of Character/Ethics Education at the Tweens Segment: The Case of Egypt , Young Consumers, 2011.


2010

Journal

2010


Egyptian Business Students' Perceptions of Ethics: The Effectiveness of a Formal Course in Business Ethics

  • Noha El-Bassiouny, Iman Seoudi : Egyptian Business Students' Perceptions of Ethics: The Effectiveness of a Formal Course in Business Ethics , Journal of Business Leadership, 2010.


2009

Journal

2009


The Importance of Character Education for Tweens as Consumers: A Conceptual Model with Prospects for Future Research

  • Noha El-Bassiouny, Ahmed Taher, Ehab Abou-Aish : The Importance of Character Education for Tweens as Consumers: A Conceptual Model with Prospects for Future Research , Journal of Research in Character Education, 2009.


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