Staff

 Lecturer :

Lecturer

Matthias Huehn was born 1966 in the south of Germany but was brought up in Hannover and Berlin. He studied Business Studies at the Universität Hannover where he was awarded the equivalent of a bachelor’s degree. He took postgraduate degrees in Management, Economics and International Relations and History and Literature at the University of St Andrews (MPhil, MLitt), and at the Universität St. Gallen where he did his doctorate in Management. 

He spent a couple years in the Financial Services Industry and at Accenture as a strategy manager before being given his first professorship at a German public university in 1999. After three years he moved back to Hannover where he was a Professor of Strategic Management at a small private university for 4 years. At both universities he ran programmes (MBA, International Management), was involved in the management of the university in a multitude of capacities, and won best-professor awards. He holds visiting or adjunct professorships at the ESCP-EAP, the Universität Witten/Herdecke, and the Universitas 21 Global, coaches top managers and holds directorships in two companies. He enjoys wave-riding and cooking, likes to hunt, and serves as a captain in the German special forces.

Email:       matthias.huehn at guc.edu.eg

Room:       B5.236

Visiting Professorships:

http://wga.dmz.uni-wh.de

http://www.u21global.com

Professor Huehn’s main interest in Marketing is the fragmentation of the customer base. Markets of one cannot be segmented which prevents companies from developing a meaningful strategy. Consequently he has proposed a new approach to segmentation and Strategic Marketing which he has cunningly termed self-segmentation. The customers choose their own segment and their personal value proposition. The effects on the organisational structure – the consumer get access to the value-creation process in the organisation – are largely unexplored and that is where his Marketing research interest become strategic.

Another field of interest is Ethical Marketing, especially Muslim Marketing. He shares this research interest with one of his teaching assistants, Mariam Abou Youssef.
 

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Dr. Wael Kortam is an Associate Professor at the Department of Business Administration, Faculty of Commerce, Cairo University. Born in Cairo, Egypt in 1965, he obtained the degrees of B.Com., 1986 and M.Sc., 1991 in Business Administration, Cairo University and a Ph.D in Business Administration, the University of Nottingham, England, 1997. He also serves as a Visiting Research Fellow, the University of Nottingham Business School, England,1998-to date and served as a visiting Fulbright Scholar, School of Business & Public Management, the George Washington University, Washington,D.C., USA, May-September 2001. He is also an academic member of the British Academy of Marketing.

Dr. Kortam has also taught a variety of undergraduate and postgraduate courses on marketing research, sales management, management information systems, feasibility studies, business research methodology, electronic marketing and general management along with Ph.D supervision and development of curriculum in British, German, French, American and Egyptian and other Arab Universities.

Email:       wael.kortam at guc.edu.eg

Dr Kortam has published a considerable number of research papers in English & Arabic in National and international world-class conferences and academically reviewed journals, focusing on the subject areas of philosophy of marketing science, marketing research methods, management education, management information systems and organizational learning.

He is also Actively involved in business consultancies and professional marketing and management training since 1988 with special emphasis on marketing studies and research, feasibility studies, organizational development and the analysis and design of management information systems.

Serves as a reviewer at the International Journal of Bank Marketing and Saudi Management Journal

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Noha was Presidential Cup Holder of the Fall 2003 graduating class at the American University in Cairo (AUC) with a GPA of 4.0/4.0. She majored in Business Administration and minored in Psychology. She holds her MBA also from the AUC with double concentration in marketing and operations management.

In 2003, she joined InterMark (prominent marketing consultancy in the Middle East) as a marketing consultant, where she worked on several consulting assignments. She then set on her academic career and worked as a teaching assistant at the American University in Cairo. She is currently a lecturing assistant at the German University in Cairo, assisting on numerous courses including Principles of Marketing, Marketing Management, Consumer Behavior, etc.

Email:       Noha.elbassiouny at guc.edu.eg

Room:       B7.211

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Mariam Abou-youssef graduated from the American University in Cairo (AUC), majoring Business Administration, concentration marketing and holds MBA concentration marketing and international business

In 2003, she joined Martec (management and marketing consulting office) for a year as a junior consultant. In 2004, she joined IMS (integrated marketing solutions), which is also a marketing consulting office, as a marketing consultant. Currently she is an assistant lecturer at the German University in Cairo.

Email:       Mariam.Abou-Youssef at guc.edu.eg

Room:       B1.305

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May Nasr earned her bachelor’s degree from the American University in Cairo, with high honors, majoring in Business Administration with a specialization in Marketing and a minor in psychology.

Currently she is a teaching assistant and pursuing her MBA at the German University in Cairo. Before joining the GUC she worked in a market research company as an assistant researcher.

Email:       May.Nasr at guc.edu.eg

Room:       B1.307

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