|
Marketing
The
primary goal of marketing is to acquire and retain customers. In a
free market, there would be no company without customers. It is
marketing that connects a company with its customers; it harmonises
the company with the market. Marketing, however, not only
communicates ideas to the customer, it also communicates the needs
of the customer to the company, and plays an important role in the
physical distribution of goods and services.
The Department of Marketing continually strives to remain abreast of
current developments and theories of best practices in all of these
areas. Our goal is to make sure our students understand the criteria
for judging when, how, and why various approaches should be used.
Markets are made up of people, who come together to create a
dynamism which challenges those who cater to these markets.
Marketing therefore, be it a science or an art, evolves rapidly. The
Department of Marketing at the GUC wants to equip its students not
only with the most up-to-date skills and knowledge, but to ensure
that they are prepared to confidently assess the tools and theories
which will continue to emerge in the future.
|
