EducationPhD: German University in Cairo, Egypt MSc: German University in Cairo, Egypt BSc.: German University in Cairo, Egypt
Research InterestsHadeer’s research interests include the highlight of the social aspects of the marketing field and the interrelations between psychology and marketing practice. She is interested in researching the areas of social marketing, corporate social responsibility, sustainable consumption, consumer well-being, luxury branding, and consumer psychology.
Key PublicationsHammad, H., Muster, V., El-Bassiouny, N., and Schaefer, M. (2019). Status and Sustainability: Can conspicuous motives foster sustainable consumption in newly industrializing countries?. Journal of Fashion Marketing and Management,23(4), 537-550. El-Bassiouny, N.; Hamed, S.; Hammad, H.; Adib, H.; and Ammar, N. (2019). “Online C2C Interactions with Sports Brands: Insights from the #Mo Salah Brand”, In Ratten, V. (ed.) Sport Entrepreneurship and Public Policy - Building a New Approach to Policy- making for Sport (publisher Springer). Hammad, H., and El-Bassiouny, N. (2018). “I Shop therefore I am”: Social and Psychological Transformations in Conspicuous Consumption”. Luxury Research Journal, 1(4), 303-324. Hammad, H., El-Bassiouny, N., Paul, P., and Mukhopadhyay, K. (2014). Antecedents and Consequences of Consumers’ Attitudinal Dispositions toward Cause-Related Marketing in Egypt. Journal of Islamic Marketing, 5(3), 414 – 445. (Awarded Emerald 2015 Highly Commended Paper Award). Hammad, H. E., & Kolkailah, S. K. (2012). Can Business and Social Strategies be Truly Aligned?: A Highlight of P&G Egypt's Corporate Social Responsibility Framework. The MENA Journal of Business Case Studies, 2012, 1. Google Scholar Link : https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=hadeer+hammad&btnG= |