The German University in Cairo has collaborated with TikTok to organize the “Personal Branding with TikTok” workshop for the students. This workshop is part of TikTok’s initiative “Together for Future Jobs”, in collaboration with the Ministry of Youth & Sports of Egypt , INJAZ Egypt executed by TRAIN Egypt.
The workshop was an eye-opener for the role of technology in transforming the job market highlighting the power of social media and content creation in developing and growing personal brands. The workshop included a series of presentations to provide students with valuable insights on the importance of personal branding in the digital age as well as the revolutionary way people can build their brands and the potential it holds for future success. It also offered practical tips on creating compelling content and developing a personal brand identity. The event brought together prominent experts and influential guests including Dina Mongy; Head of Government Relations and Public Policy, TikTok, Esraa Hosny; Head of Content Management, TikTok, Dr. Mohamed Hassan; Director of Youth Department, Ministry of youth and Sports, and Mr. Mahmoud Mostafa, Content Creator on TikTok.